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Assignment #1 - Product Description Summary & Analysis (Third Draft)


Third Draft on 17 October 2019

According to Pearl Auto’s website, Pearl Rear Vision is a solar-supplied backup camera for cars, which provides the driver with an extensive vision of the car’s surroundings. With futuristic image-processing of “high dynamic range scenes”, the smartphone view application has clear rear-view which is perceptible under daylight and when switch to dark mode would allow clear vision in a lesser light environment. Pearl Rear Vision has an alert system that provides the driver with audio and visual alertness when there are obstructions to the lane caused by incoming traffic. The notifying alert could come in the form of a signal of ripple or tone, which becomes firmer as obstacles are within the near vicinity. The rearview camera is not only effortlessly fixed onto the car’s number plate, but it also prevents thievery. For these reasons, while there were many similar products in the market, Pearl Rear Vision was a unique product which stood out as it had a premature death compared to its competitors while it offered many unique functions.

One such function of the Pearl Rear Vision is the capability of the drivers to use their smartphones to navigate the view of the camera. In contrast, Pearl Rear Vision’s competitor, Garmin, has a similar product Garmin BC 30 that provides a similar function such as providing visual of incoming traffic to avoid accidents. However, the driver needs to buy an additional portable navigator component to synchronize with the camera to view the footage. Therefore, Pearl Rear Vision convenience for drivers as smartphones can substitute as the navigator instead of purchasing one. However, it is one of the factors that cause the product not making through sales in the market. As Pearl Rear Vision is a product that targets drivers on decreasing demand for cars with no built-in rearview safety car features.

Another function of Pearl Rear Vision would be the alert system that becomes firmer when obstacles are in closer proximity. This help to alert the driver to obstacles and minimize the risk of potential accidents. In contrast, according to Garmin's website, Garmin BC 30 does not have the package deal that comes with an alert system which is an important function for a rearview camera. In addition, according to the user review done on the product, Garmin BC 30 have low video quality consistently. However, when compared to its competitors, Pearl Rear Vision was too expensive for driver’s needs.

A special function that makes Pearl Rear Vision unique compared to other competitors would be an easy installation. Pearl Rear Vision's rearview camera can be set up easily without any drilling, wires or professional installation, which is hassle-free for users. In contrast, Garmin strongly advised users to get the experts in Garmin BC 30 to installed due to the complex installation required. According to a community forum for Garmin BC 30, many users had encounter problems with the installation of the Garmin BC 30. As an important factor, users consider when choosing a rearview camera would be the ease of installation. However, it is the following factors that cause the Pearl Rear Vision to exit the market. Pearl Rear Vision was difficult to activate, the video display was laggy and its unique selling feature caused it more prone to glitchy connection, making it less useful overall.


In my opinion, I will not recommend Pearl Rear Vision if you require an excellent and affordable rear vision system. Despite the unique functions offered by the product to enhance the rear-view camera and convenience provided for the users such as easy setup, an alert system and connection of the driver’s smartphone with the cameras. However, the important factors to consider about the product are that Pearl Rear Vision aimed at a decreased targeted market driver and the product too expensive for driver need. In addition, Pearl Rear Vision wireless selling point cause many problematic features. In conclusion, Pearl Rear Vision premature death was foreseen with a lack of demand.

References:

Eric (2017, June 25). Pearl Automation Shuts Down After Poor Sales of Its $500 Vehicle Backup Camera. Retrieved October 17, 2019, from

Garmin BC 30. (n.d.). Retrieved October 17, 2019 from

Garmin BC 30 Wireless Backup. (n.d.). Retrieved October 17, 2019 from

Gannon (2017, January 26). Pearl RearVision: Backup Camera Review Retrieved October 17,2019 from


Mark (2018, September 28). The Best Backup Camera and Displays
Retrieved October 17, 2019, from

Pearl Rear Vision. (2017). Retrieved October 17, 2019 from

Pearl Rear Vision. (2017). Retrieved October 17, 2019 from

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